The Media and Political Campaigns Essay - 2354 Words

Brief Introductory Summary It has long been said that the media has the potential to make a candidate known as well as make a well known candidate become unpopular by giving either more media coverage or media blackout. It is interesting to see just how the media can play with people’s psychology and influence their decisions to a great length. In this issue paper, the learner investigates the contribution that the media has on political campaigns. The major issue under concern in this paper is the extent of media coverage that is accorded to particular candidates. Under this topic, there will be focus on issues like the contributions that technology in media broadcast has on political campaign candidates. For example, do YouTube and High†¦show more content†¦For example, during the 2008 political campaigns, it was strongly believed that the occupant of the Oval Office in that general election would have to utilize YouTube as well as proper utilization of High Definition TV if they had to win t he election (Crupi, 12). True to the media predictions, the two media technologies, backed by stronger media coverage and in-depth analysis of each clip made it possible for some candidates to succeed in their political ambitions. During the political campaigns, Sarah Palin’s image was made to appear as being tiny and flickering showing some sort of intimidation and negative publicity that eventually worked to her disadvantage (Crupi, 12). Surprisingly, Sarah Palin outdid Sen. Joe Biden on their media debate yet she had poor media coverage and was being downplayed by big media houses like the New York Times and the Wall Street Journal (Crupi 12). The question that arises at this point is: was Sarah Palin as weak as demonstrated by the media given that Palin surprisingly surpassed Sen. Joe Biden in the media debate? This shows that the media was in the effort t of making Sen. Joe Biden and destroying a potentially stronger leader. Based on the leadership potential, the media made people believe that Sen. Joe Biden was the strongerShow MoreRelatedEssay on Role of Media in Political Campaigns1933 Words   |  8 PagesThis paper discusses the role of the media in political campaigns. The purpose of campaigns To understand the role of election campaigns towards the end result it is necessary to understand that two ideas exist. It is believed that the voters decide for their candidate before the campaigning starts, while the others believe that it through active campaigning that voters reach their decision. 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