Relationship Between Cultural Consumption, Identity And Holidays Essay

Relationship Between Cultural Consumption, Identity And Holidays - Essay Example The research and subsequent analysis of data clearly indicated that choice of holiday destinations depended largely on the cultural trend of the society under consideration. Members of a society made choices in accordance with the human values that were attributed to various destinations and it was further confirmed that human values played a much more decisive role in collectivist societies than in individualistic societies. Thus this study also brings to light the most pertinent fact that a proper analysis of subjective trends in a culture is absolutely imperative if one were to form clear predictive perceptions about how people transfer value to their environment and how they make their consumption choices. The commercial lesson that can be obtained from this study is that these findings must be kept in mind when formulating campaigns to attract tourists from various societies having various biases and any product or service that can be placed favourably with respect to the percep tions of that particular society will quite obviously get a very positive reception from large sections of the society. This report makes the conclusions drawn above apply for a large majority of members in different societies, there will always be individual members in every society who would defy the norms and set out their own agenda. Thus never be surprised if you see a Brazilian skiing down an especially tricky mountain slope in the Alps or hitch hiking along country roads of Cambodia.