History of technology Essay Example | Topics and Well Written Essays - 1000 words

History of technology - Essay Example A small hand held device with more than thousand songs and videos that can be carried around anywhere in the pocket. An amazing piece of technology devised for all music lovers transcending age barriers. The portable media player has met with huge success in the market in the last 5 years since its launch in 2001. The product has sparked massive interest in the age group of 15-35 initiating a revolution in the music industry. The small palm sized device can store more than thousand songs, videos, and photographs along with movies and television shows that can be downloaded to watch in leisure. Besides these the device is also used to play games, store audio versions of books and free podcasts. The device has in built security options with 20hrs of battery life and 80GB of storage capacity (Levitas and Prete 3). The main brands of these technologies are Apple's I-Pod and Microsoft Zune. Apple comments this innovation as: "It's hard to say exactly which moment it was that we realized the iPod had taken over our entire civilization. But it might have been this one: The day we first heard, last summer, that baseball players were using their iPods to do their pregame video studies - as opposed to, say, their pregame Shakira video studies. What we have here, friends, is one of history's most amazing gizmos ever." [Jan 31, 2007] - Jayson Stark writes for ESPN The first company which sold portable multimedia players was Archos. The product appeared on the market in 2002 year, and since that time was improved by Apple and Microsoft. The data of portable multimedia players are stored at hard-drives, on flesh memory or microdirves. Consumers of almost all ages have shown preference to the portable multimedia players. The new era sees the consumers switching from the conventional CDs to digital music. The product awareness campaigns have registered in the consumer minds when they make the purchase decision. Consumers are not at all hesitant in paying the price for the ipod since they trust the brand. But not all consumers feel the same way - a segment of consumers will also refrain from making the purchase of the portable multimedia players. The reason being they do not want to pay so much to own the portable multimedia player (Field 65). The uniqueness of this device is that it can play digital video and audio files. Many devices have FM tuners or a line out cable. The ipod allows the users to store and watch movies - but the size of the screen does not appeal the consumers much. These are some of the concerns raised by the consumers across. What we need to understand is that when the consumer is willing to pay such a high price for the portable multimedia player their expectations from the product and the company naturally is high too. They expect their portable multimedia player to be the best and long lasting with all the advanced features and more (McCrea 57). Moreover, the consumer is easily bored and is continually looking for more features. A portable multimedia player has so far been highly successful in registering their image in the minds of the masses. But what we need to assess further is our strategy to uphold this image for a long time in future. We need to focus on the following areas to strengthen our market segment: Portable multimedia

Discuss Competitive Strategies Coca Cola Should Adopt to Develop Essay

Discuss Competitive Strategies Coca Cola Should Adopt to Develop Business Expansion in China - Essay Example the Study: Globalization and the increasing competition in the current business world reflect the growth and development of different businesses and their expansion across different countries. The beverage industry is one of the largest industries in the world. The Coca-Cola Company being one of the leading companies in the world’s beverage industry (www.rediff.com), a research on their business strategies would help in an understanding of how leading companies create and maintain their position in their own countries as well as in other countries through expansions. With 126 years in business, the Coca-Cola Company currently has 142,200 worldwide employees, over 3,500 brands, 49 consecutive years in increased dividends and over 200 countries where their beverages sell (www.thecoca-colacompany.com). The company first entered China in the 1920’s with the first bottling plant established in Shanghai, 1927. It soon expanded its bottling operations to Tianjin, 1927 and then Qingdao, 1930. In 1949, the company closed operations in China when the socialist regime rose. Since its reentry in 1979, The Coca-Cola Company has seen tremendous growth, where over the last quarter century, brands of The Coca-Cola Company have become major household names in China. It recently opened its 42nd bottling plant in the country to help further the company’s dominance in the beverage industry within the country (www.thecoca-colacompany.com). China’s beverage industry reflects a huge market, particularly for large companies like the Coca-Cola Company. The company strongly has its operations in China but the growing competitions and other internal and external factors may affect the successful expansion plans of the company (Zhang & Alon, 2011, p.287). The rationale of the study is... The rationale of the study is based on learning and understanding the competitive business strategies of a leading beverage company that may benefit the expansion of the company in the China market. In the modern world of increased globalization, there is a need to learn the theories and concepts followed by large companies. This is to have a view on the strategies necessary to keep up a position of a company in the industry among its competitor companies. This study would focus on the Coca-Cola Company that already has its operations in the China market and would look for further expansions to which the company has the requirement of innovative and competitive strategies that would keep its position above its competitors. The results of this study would prove indispensible to business development managers and the business development team endowed with the responsibility of identifying expansion opportunities. The study would also help other companies who require strategies to expand business elsewhere. The researcher will gain knowledge in formulation of competitive strategies that can be applied in future endeavors. Hence, this study is rational in the context that the competitive business strategies of one of the leading companies could be learnt and the research would enable other companies to use such strategies in creating their competitive advantages while expanding their businesses.